1.Brand Awareness
Influencers have a huge reach on social media platforms. A study conducted by BuzzSumo showed that Instagram influencers get over 100 million impressions per day. That’s a lot of exposure! And if you’re using Instagram influencers to market your brand, then you’re getting free advertising.
2. Customer Engagement
When you use Instagram influencers to promote your brand, you’re engaging with customers on a personal level. You’re showing them that you care about their opinions, experiences, and feelings. When they feel appreciated, they’ll become loyal fans of your brand.
3. Lead Generation
You don’t need to spend money on ads to generate leads. Instead, you can engage with potential customers directly. If you want to know how to find Instagram influencers, check out our guide here.
4. Sales Conversion
If you’ve ever tried to sell something online, then you know that it can be difficult to convert traffic into sales. But when you use Instagram influencers, you’re able to connect with people at a much deeper level than just selling products. Your followers trust these individuals, so they’re more likely to buy from you.
5. Social Proof
People are more likely to believe what others say. So when you use Instagram influencer marketing, you’re giving your audience the opportunity to witness first-hand how successful your business is. People will start believing in you because of the positive reviews they receive.
6. Trust
Trust is a big deal in any relationship. When you use Instagram influencers for marketing purposes, you’re building relationships with your audience. Once you gain their trust, they’ll be more open to hearing your message.
7. SEO
Search engine optimization (SEO) is a great way to drive traffic to your website. However, it doesn’t work well for local businesses. But when you use influencers, you‘re reaching a massive amount of people organically. This means that your content gets seen by many more people.